National campaign launched to make specialty insurance a destination career

The LMG has launched a long-term campaign to increase awareness across the UK of specialty insurance as a destination career. The campaign has three distinct parts.

1. Telling a compelling story about our industry

The website londoninsurancelife-lmg.com, which brings together currently available insurance roles has been refreshed with new content and will be promoted through a series of made-for-social-media films over the next six months.  The market is encouraged to promote new jobs through the London Insurance Life website from this week onwards.

2. Building visibility at universities

The LMG will launch an outreach programme into 15-20 universities with risk, insurance and finance courses during the 2022-23 academic year. This will include building relationships with course tutors, careers offices, university societies and dedicated brand ambassadors. Activities will include competitions and events.

3. Engaging school leavers

The LMG has partnered with Visionpath to target sixth formers in 50 schools around the M25. The programme will cover: creating materials that schools can use to talk about risk and insurance in their curriculum, outreach into schools and hopefully culminating in an Academy in the London Market to be held in summer 2023.

Matthew Moore, Chair of the London Market Group said: “Commercial specialty insurance is not a destination career for entrants into the job market. Our industry has historically been poor at explaining the variety and interest of roles that exist here and the fact that it is a well-rewarded and exciting place to work. The London Market needs to tell a better story through channels that engage young people. We have started that journey this month, but it requires consistent focus over the medium term to make a real difference”.

Caroline Wagstaff, CEO of the London Market Group said: “Our objective is simple. Over the next three to five years we want to see a greater awareness of this industry amongst those seeking their first full-time job. This in turn should increase the flow of applications for early years roles – building a bigger pipeline of talent into the market.  Having engaged their interest, we need to make it easy for them to find jobs in one place”.